The concept was to make web ads that would fit different formats on websites and look like the retro collectable action figure of a boy-band member trapped inside a toy package. They built 8 toy boxes scaled to my contorted body and brought me in to squeeze my frame in uncomfy positions for the camera. They replaced my face with Joey’s afterward. It was a blast.
The first thing that happened after meeting Mr. Mac was him picking out fun socks. I love fun socks too. He said he’s kinda superstitious about getting the right socks.
Joey Mac Contortion in a Toy Box Web Ads
by Scot Nery | Apr 17 '17
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